Why HMD, the company behind Nokia phones, wants you to ditch smartphones and pick the 'Boring' choice
- by Indiatimes
- Apr 22, 2024
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HMD Global's 'The Boring Phone' with Heineken and Bodega promotes real-life connections with a retro design and limited tech capabilities. The phone features basic functions, a focus on disconnecting from social media, and a nostalgic appeal.
HMD Global, the company which holds the license to manufacture Nokia branded phones has now introduced a new phone called ‘The Boring Phone’. HMD has launched 'The Boring Phone' in partnership with Heineken and street culture influencers, Bodega.
The limited edition of the ‘dumb’ phone is designed to have reduced tech capabilities and has been created to encourage people to enjoy better real-life connections by disconnecting from their smartphones.
The Boring Phone design
Produced by European mobile innovator, Human Mobile Devices (HMD), the Heineken x Bodega Boring Phone strips back the distractions of today’s smartphones. The phone’s transparent casing and holographic stickers draw inspiration from Gen Z’s love of Newtro fashion and design and are reminiscent of mobile phones of the early 2000s.
The phone is unable to download social media or other apps that take away from being present. It also has a handy week of standby time and up to 20 hours of talk time.
The Boring Phone specifications
The Boring Phone weighs 123 grams and it sports a 2.8-inch QVGA internal display and a 1.77-inch external display.
The phone houses a 0.3MP rear camera with LED flash. The phone also comes with a Bluetooth version 4.2 and it also features a 3.5mm audio jack.
The Boring Phone packs 128MB of internal storage which can be expanded up to 32GB by installing a microSD card. The phone also supports calling and texting functionality via 2G, 3G and 4G networks.
The Boring Phone is backed by a 1,450 mAh battery which promises to offer 20 hours of talkative and a week’s standby time. The phone also supports FM radio and the popular Snake game.
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