After Mulling Tesla Catchup Plan, Nissan Slashes Production In Japanese Plant Due To Falling US Demand
- by Benzinga on MSN.com
- Jul 29, 2024
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See Also: Tesla Introduces New $120 Detailing Kit For All Of Its Lineup But Cybertruck
Why It Matters: Nissan’s decision follows a near-total wipeout in its profits from April to June and a reduction in its full-year outlook. The company had to offer substantial discounts in the U.S. to clear out the 2023 model of the Rogue, which was becoming harder to sell with the introduction of the 2024 model.
Earlier in July, Nissan and Honda were contemplating a collaboration to develop automotive software and EV charging infrastructure to enhance their competitiveness in the electric vehicle market.
This move is intended to help the companies catch up in the EV market, where they have lagged behind competitors like Tesla Inc.
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