, everyone will be world-famous for 15 minutes.' "With the rise of social media, where attention is currency, having a name that stands out became one way to ensure a lasting impression. "A unique baby name added to a child’s sense of individuality and personality from birth, giving them a head start in the attention-driven world of celebrity culture." When Justin, 30 and his wife Hailey, 27 announced the birth of their son, many had expected them to call him something outlandish like Riot Rose Mayers (son of Rihanna and ASAP Rocky) or Bear Payne (son of Cheryl and Liam Payne). Justin Bieber and wife Hailey welcome first child together and share first photo of baby as they reveal gender The name Jack originated in medieval England as a nickname for John, and has consistently been one of the most popular names since then. In 2023, it was the tenth most popular boys name in the UK, and the 15th most popular name overall. The boy's full name, Jack Blues Bieber, also follows a tradition in the Bieber family of JB names. Justin's dad is named Jeremy Bieber - whose middle name is Jack - and two of Justin's siblings are named Jazmyn and Jaxon. Are Unique Baby Names Worth The Hassle? YOU may think having a unique name helps you to stand out, but is it all it's cracked up to be? Fabulous' Deputy Editor Josie Griffiths reveals the turmoil she faced with her own name while growing up. When I was a child, all I wanted was one of those personalised keyrings with my name on it. But no joy, the closest I could find was Rosie, Joseph (not great for a little girl) and Joanne. Josie is short for Josephine, which is a French name, and I managed to reach my 20s without ever meeting anyone who shared it. When I try to introduce myself to people, I get all sorts of random things - like Tracey and Stacey - which can be pretty annoying. Although I have come into contact with a couple of Josies over the last year - there seems to be a few of us around my age - it’s still a much rarer name than most of my friends have. On the whole I don’t mind it, at least it’s not rude or crazily spelt. And it means I can get away with ‘doing a Cheryl’ and just referring to myself as Josie. I’m getting married this year and some friends are shocked that I’m changing my surname, as it’s not seen as very cool or feminist to do so these days, but I explain to them that I’m not that attached to Griffiths as I’d always just say ‘hi it’s Josie’ when ringing a mate up. I think it’s nice to be unique and I’ll definitely try and replicate this when naming my own kids. It’s the rude names you’ve got to watch out for, so after nine years as a lifestyle journalist I’ll definitely be avoiding those.