Aug 30, 2024 Tesla faces fierce competition, especially from cheaper rivals in China. The company has struggled at times, with softer sales crashing the stock by two-thirds in 2022. The automaker also issued multiple recalls for its vehicles, including a software recall of nearly all of its cars on US roads because of a glitchy Autopilot feature. Musk had once revealed that Tesla was just days away from filing for bankruptcy in 2008 before it secured a last-minute loan to keep it afloat. In 2018, Musk also landed in hot water with regulators and shareholders for saying he had “funding secured” on a deal to take Tesla private for $420 a share. Musk was forced to pay millions of dollars in fines and legal fees and step down as executive chairman. “Musk has had his back against the wall many times with Tesla and despite the haters and skeptics he turned Tesla around,” Ives said. “He is the Teflon kid.” The Tesla brand also faces risks linked to the swirl of controversy that has followed Musk around for years. Advertisement Just this week, Musk deleted a post that questioned why former President Donald Trump has faced two apparent assassination attempts while President Joe Biden and Vice President have not encountered any. “And no one is even trying to assassinate Biden/Kamala,” Musk wrote in the post. He claimed the post was a joke and later deleted it. Although Tesla is Musk’s biggest asset, it’s hardly his only one. He also owns stakes in tunnel construction company The Boring Company and artificial intelligence startup xAI. And then there’s SpaceX, the spacecraft maker that made history on Thursday by pulling off the first non-government spacewalk ever. As Bloomberg notes, Musk owns about 42 per cent of SpaceX, a private company valued in June at a whopping $210bn. Musk also owns Neuralink, a brain chip implant startup that hopes to help people who are paralyzed regain movement. A slice of Musk’s wealth also comes from perhaps his most controversial business: social media platform X. Musk acquired X (formerly known as Twitter) in 2022 after at first trying to get out of the $44bn deal. And X has rapidly lost value under Musk’s ownership while coming under fire for its stance on content moderation and the spread of misinformation, not to mention Musk’s own antisemitic tweets.