Copied! Republican presidential nominee, former U.S. President Donald Trump prepares to give remarks as he visits Chez What Furniture Store which was damaged during Hurricane Helene on September 30, 2024 in Valdosta, Georgia. © Photo by Michael M. Santiago/Getty Images The return of Donald Trump to X has reminded everyone of a weird Twitter-era advertising feature that didn’t get a lot of use: branded notifications. For a few hours last night, people who liked Trump’s tweets about North Carolina got a personal reply. “THANK YOU for liking my post!” Trump’s X account would say. “I’ll send you IMPORTANT ELECTION UPDATES for North Carolina. Make sure you are ready to VOTE FOR DONALD J. TRUMP by November 5th. Reply #stop to opt-out.” The messages were strange for a number of reasons. Each would directly tag the account that had liked the tweet and personally thank them for doing so. None of the messages appeared on Trump’s timeline but they did generate discrete URLs and could be shared. Once people figured out what was going on, it led to some pretty funny posts. Joke accounts with names like “TrumpIsTheFelon” sprang up and got a coveted “thank you” from the Donald.