California gets tough on AI election ads and some aren’t happy
- by Htxt.Africa
- Sep 18, 2024
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— Elon Musk (@elonmusk) July 29, 2024
However, Musk might want to check back with the Prof again today because true to his word, Newsom has drawn a line in the sand regarding AI generated content and deepfakes.
The governor has signed multiple bills into law that look to safeguard election adverts and communications. In addition, actors are getting a raft of legal protections from AI as well.
“Safeguarding the integrity of elections is essential to democracy, and it’s critical that we ensure AI is not deployed to undermine the public’s trust through disinformation – especially in today’s fraught political climate. These measures will help to combat the harmful use of deepfakes in political ads and other content, one of several areas in which the state is being proactive to foster transparent and trustworthy AI,” Newsom wrote.
The first piece of legislation signed is AB 2655 drafted by Marc Berman. This legislation puts the onus on large online platforms to either label or remove deceptive and digitally altered or created content related to elections. AB 2655 gives candidates, elected officials, elections officials, the Attorney General, and a district attorney or city attorney to seek injunctive relief against a large online platform for noncompliance with the act.
Next up is AB 2839 which expands the timeframe in which a committee or other entity is prohibited from knowingly sharing an advertisement or other election material containing deceptive content generated by AI.
This doesn’t necessarily mean election ads can’t use AI, under AB 2355, also signed into law by Newsom, electoral advertisements using AI-generated or substantially altered content must feature a disclosure that it is altered.
These pieces of legislation have sent folks into a flat spin claiming it infringes on the First Amendment right to free speech. However, while some say that “South Park is illegal now”, the laws very clearly deal with election adverts.
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