What are the competitors to Apple Intelligence? Explore the generative AI features making their debuts on Apple products this fall, including the revamped Siri and new photo editing features. Apple has played the long game with its generative AI features, opting not to rush into adding AI copilots to devices like rival Microsoft has done. Instead, Apple’s upcoming generative AI features aim to fulfill the promise Siri made over a decade ago — a humanlike assistant that can make using devices more intuitive — while also adding well-known generative AI capabilities like image generation on smartphones. What does Apple Intelligence do? Apple Intelligence is an umbrella term for various generative AI features that can operate on Apple devices. It includes: Generative writing tools. When did Apple Intelligence launch? As of September 2024, Apple Intelligence is in preview via the iOS 18.1 beta release. The full release will happen in October. However, not all Apple Intelligence features will be available at that time. First to launch will be Writing Tools, Photos features, summarization and audio support in Notes, Reduce Interruptions, Priority Messages and Smart Reply in Mail, and enhancements to Siri. Later this year and in the months following, Apple will introduce more image-editing features, enhanced personal context and on-screen awareness in Siri interactions, and world knowledge powered by ChatGPT. Apple Intelligence will initially roll out in American English. In December, it will gain localized English for Australia, Canada, New Zealand, South Africa, and the U.K. Other languages — including Chinese, French, Japanese, and Spanish — will follow next year. Is Siri artificial intelligence? It depends on the definition of the term. Prior to the upgrade she received from Apple Intelligence, Siri could be referred to as artificial intelligence, but not generative AI. Siri wasn’t remixing any content but was instead simply performing operations. Some argue that these computing capabilities shouldn’t be considered AI, as the term suggests a science-fiction level of human-like intelligence that algorithms, no matter how advanced, can’t achieve. However, “AI” has become a widely accepted term for certain types of computing. Still, it might have been more accurate to call Siri a digital assistant rather than a true AI. After the upgrade to Apple Intelligence in iOS 18.1 or the beta, it could now be accurate to call Siri generative AI. How to add Apple Intelligence to iPhone? Apple Intelligence will arrive on applicable iPhones as an automatic software update in October. To check for software updates manually, visit Settings > General > Software Update. How do I activate Apple Intelligence? As of September 2024, iPhone users can make sure they’re among the first to get Apple Intelligence by joining the waitlist after updating to iOS 18.1. Go to Settings > Apple Intelligence & Siri > Join the Apple Intelligence Waitlist. What are the competitors to Apple Intelligence? Samsung and Google have both integrated generative AI into their newest phones. The Google Pixel 9 series, which came out in August, uses Google Gemini for photo editing, summarization, and conversations. The Samsung Galaxy S24 series, which came out earlier this year, also uses Google Gemini and other Google AI products for similar capabilities. Subscribe to the Apple Weekly Newsletter Whether you want iPhone and Mac tips or the latest enterprise-specific Apple news, we've got you covered. Delivered Tuesdays Email Address By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at any time. Subscribe