Follow Us The incipient Ferrari EV has a tall order to fill. For starters, the electrified prancing horse will set the tone for alternative energy Ferraris moving forward. Moreover, the new EV with the iconic badge will join the fray of a non-legacy electric car market. In fact, to be competitive, the new electrified Ferrari will have to push aside the very best from established battery electric vehicle (BEV) marques like Tesla and Rivian. The first dedicated Ferrari EV in the storied marque’s lineup might have the best of the best in its crosshairs Ferrari is a bit, well, unapologetic about being Ferrari. The oft-referenced marque enforces a consumer conduct standard by blacklisting paying celebrities from purchasing more of its product. In most capacities, Ferrari seems to have zero you-know-whats to give. Still, that hasn’t stopped Ferrari from modernizing with the times. Enter the upcoming (and still unnamed) Ferrari EV. It’s likely to go on sale in 2026 and may cost over $500,000 for stateside consumers. A starting price like that will instantly establish the Italian EV as one of the priciest electrified rides on the market. In addition to the initial EV model, Ferrari is reportedly developing a second EV model, per Reuters. The brand’s electric vehicle initiative will reportedly run on the establishment of its new Maranello factory. However, even with a pair of electrified models in the pipeline, the automaker recognizes that most buyers will still want gas-powered Ferraris. “I expect the new EV to be a niche model, accounting for just over 10% of annual sales,” said CEO Benedetto Vigna. However, with a rumored starting price of around $500,000, the high-voltage Italian is a bit out of reach for many Tesla faithful. After all, the divisive Tesla Cyberbeast starts at around $101,985. As for Rivian, the R1S Ascend starts its pricing scale at around $107,700. All pricey, but far from the likely half-million-dollar ask of the upcoming Ferrari EV. Still, we expect Ferrari’s foray into electrification to be a ballistic one. To make a splash, the brand’s first EV will need to challenge the performance figures of segment sprinters like the Tesla Model S Plaid. No easy feat either; Tesla claims the Model S Plaid will hit 60 mph in 1.9 seconds. Best in