possibly Siri’s personal context awareness too plus, AI will come in localized English to Australia, Canada, New Zealand, South Africa, and the United Kingdom That’s it for 2024. But in 2025 there will be even more Apple Intelligence on the way. Some of the biggest features left unreleased heading into the new year will revolve around Siri. Apple’s assistant will, likely with iOS 18.3 in the spring, be able to perform a wide variety of new in-app and cross-app actions. It will also gain awareness of content on your screen. Why Apple benefits from regular AI feature drops There are two big reasons why I think Apple will benefit from releasing Apple Intelligence gradually over the year ahead. First, and perhaps most obviously: AI is worth going slow to get right. Apple doesn’t want the Pixel 9 problem, or the countless other headlines spawning from AI going off the rails. Apple Intelligence will still have a beta label when it arrives, which should set some expectations. But overall, if Apple can minimize PR headaches and user frustration by only releasing features when they’re actually ready, it will be a win. Second, I think a constant drop of new AI features will bolster Apple’s reputation as a major AI player, and bring users a gift that keeps giving. If Apple released all of its AI features at once, in next week’s iOS 18.0, it would get a strong news cycle…then nothing. By the time WWDC 2025 rolled around, everyone would be talking about how Apple hasn’t done anything AI in forever. It would continually be seen as ‘behind’ in AI. Regular feature drops via software updates is the better way to go for Apple’s reputation. It gets to be the company that’s constantly shipping new AI features, and to hundreds of millions of devices. Users, meanwhile, get to continue receiving more and more AI value from their shiny new iPhone 16, or Mac or iPad. Apple’s staggered AI rollout is almost certainly due to the full feature set not being ready yet. But I think it actually works in the company’s favor. Top comment by Richard