Apple may have a 'new' top priority to take on Amazon and Google
- by Indiatimes
- Oct 14, 2024
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Oct 14, 2024, 19:26 IST
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Apple is intensifying efforts in the smart home sector, developing a new homeOS operating system, smart display, and a high-end robotic tabletop device. With a focus on creating an integrated home experience, Apple aims to support numerous accessories through the Matter protocol, which ensures compatibility with devices from Amazon and Google.
After playing catch-up to Amazon and Google, Apple is launching an aggressive new push into the smart home market, Bloomberg's Mark Gurman has said, adding that the company is developing a suite of new products and software designed to create an integrated home experience.
Gurman said that "the company is setting out to conquer the smart home with an aggressive new strategy" which is "putting Apple screens and software throughout the house in a way that creates an end-to-end experience."
"Over the next two years, I expect home hardware to be a top priority for Apple.
The push will include developing a new homeOS operating system and smart display, as well as a higher-end robotic tabletop device," he said in the latest edition of his newsletter Power On.
Why Apple has struggled in smart home category and how this can change
Gurman says that one of the reasons that Apple has struggled in this space is its focus on making premium products that work in a closed ecosystem, while an effective strategy in the smart home category is to make equipment available that can work with a wide range of other products.
"For Apple’s next slate of home hardware to be successful, it has to support as many accessories as possible — and the company is preparing to do just that. It helped develop a smart home protocol called
Matter that allows Amazon, Google and Apple devices to all play nicely together," Gurman writes.
Apple's previous forays into the smart home have been met with limited success. Products like the original HomePod and Apple TV, while having their fans, have struggled to gain significant market share against competitors.
Key elements of Apple's smart home strategy
As per Gurman, Apple may have a bunch of things to address in order to succeed in the smart home market. The first is expanding its ecosystem and embracing the Matter smart home standard. The second is to leverage its new Apple Intelligence platform to deliver advanced home automation and precise control of devices and apps.
The third will be new software and devices. Apple is said to be developing a dedicated homeOS operating system, a new smart display similar to an affordable iPad and a high-end robotic tabletop device with advanced features.
"To jump-start these efforts, the company is building a new Home Ecosystem team and moving some engineers from the shuttered car project to work on home products," Gurman said.
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