Tesla’s Cybertruck backlog is depleted – can now be ordered without reservation
- by Electrek
- Oct 18, 2024
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But despite that, it’s still selling relatively well, becoming the best-selling electric pickup in the US and the third best-selling EV with a very high average transaction price, bringing in a good chunk of change for the company.
And recently, Tesla started taking orders for a “cheaper” model starting at “just” $79,990, which should open it up to even more sales.
So with sales going well and a new lower price point, the controversial truck seems to be getting off to a good start… or does it?
We’ve seen reports all along that Tesla was working through the Cybertruck backlog pretty fast, with Foundation series models quickly becoming available with little lead time. That’s part of why the $80k trim came into being.
But even though that new lower price point only came available two weeks ago, it’s already available for near-instant delivery, and with no need to have a 5-year-old reservation.
Today, Tesla changed its “Design your Cybertruck” page to allow anyone to configure a vehicle and order it now. The site now says “Order Now,” where just a couple weeks ago reservation holders were waiting for invites to be able to configure their vehicles. Availability is listed as October-November – so, basically, a month or less if you order today.
Accompanying this change is the end of the Foundation Series, the limited-edition early trim, which is no longer available as of today.
Electrek’s Take
Tesla’s quick ramp of the Cybertruck has been impressive. It’s outselling similarly-expensive vehicles that have been in the market and ramping for years now. This shows that Tesla remains in a dominant position in the EV market (thanks to it actually taking EVs seriously, which other automakers aren’t).
But the fact that a 2 million-strong reservation list has been worked through so quickly is troubling.
While we don’t know exact numbers, Tesla has sold something on the order of 30,000 Cybertrucks so far. And if the company had 2 million reservations, that means it has only converted 1.5% of those into sales.
There are surely a number of reasons for this, and probably chief among them is the change in pricing. The Cybertruck currently costs twice as much as promised, which is going to turn off a lot of potential buyers.
The F-150 Lightning saw something similar when a base model was originally promised at $40,000 but that price never saw the light of day. That too turned off a lot of buyers, and Lightning sales have been less impressive than hoped for ever since.
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