Tesla reiterates affordable models coming in 1H 2025, but with no new details
- by Electrek
- Oct 23, 2024
- 0 Comments
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Even refreshes usually have news leaked months in advance. We’ve seen a refreshed Model Y driving around with what looks like a more Model 3 highland-like front end, and recently heard rumors that the Model Y refresh is going into trial production in Shanghai this week.
That refresh likely wouldn’t make it into the market until early next year, especially in North America, if production is starting in Shanghai first.
It’s almost enough to make us wonder – is this the “more affordable” model that Tesla has been talking about all this time? Just a refreshed Model Y, perhaps with process improvements that will enable Tesla to push the price down some?
If so, that would be quite disappointing. A refresh isn’t really a new model, and it’s unlikely to break any new ground in terms of becoming the lowest-priced Tesla ever (since we can’t imagine they’d price the Model Y lower than the Model 3).
And if they’re not talking about the refresh, and indeed are talking about an actual new model – that just adds another product to Tesla’s mind-numbingly-crowded “next year,” where Musk has stated that the company will change the world in 6 – count ’em, six – ways.
We certainly hope a new cheaper model is coming, especially as Tesla’s offerings (minus the polarizing Cybertruck) have become a little bit stale. It could help drive more EV adoption by reaching a new lower price point, could change perceptions of Tesla as a luxury-only vehicle brand, and could even bring in new customers for Model 3/Y who had previously been turned off by that perception of Teslas as being “too expensive” (despite, e.g., quite attractive lease deals).
And in particular, it remains disappointing that Musk has chosen to focus on a pie-in-the-sky Robotaxi (which will not be available “next year,” for the tenth-or-so year he’s said it will be), and various AI-buzzword nonsense, than what consumers keep asking for – a cheaper EV model. Reiteration that Tesla is working on one is good, but we’ll remain unconvinced until Tesla shares more details.
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