Is a TikToker with 6.8M followers causing a cucumber shortage?
- by freightwaves.com
- Oct 24, 2024
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LinkedIn
Welcome to the WHAT THE TRUCK?!? Newsletter presented by Nikola. In this issue, is TikTok causing a global cucumber shortage?; is 2026 Tesla Semi’s year?; worst traffic according to truckers; and more.
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The cucmmunity: supply chain crisis?
TikTok
They’re eating the cucumbers! — Earlier this morning my wife sent me a video from our local Publix in Chattanooga that showed that the store had been cleaned out of cucumbers. Initially, I thought it was an isolated incident until I started asking around in my network.
Turns out, this issue is being reported globally!
FOX21
In August the BBC reported, “Icelandic supermarkets have been left in a pickle, after a viral TikTok trend saw an unprecedented surge in demand for cucumbers – leaving suppliers racing to keep up.”
Now it has hit our shores. FOX 21 Colorado reports, “Farmers markets and other sources were out of pickling cucumbers as far as Colorado Springs.”
LinkedIn
El Nino and extreme weather in Mexico may partially be to blame for shortages but heightened demand could be exacerbating it.
What’s driving that demand? A Canadian Tik Toker named Logan Moffitt who has 6.8 million followers is captivating the world with his cucumber recipes. The perfect storm of bad weather and seasonal depression has converged to form a viral pickling trend.
With some of his recipes racking up millions of views, he’s sending an army of followers searchin’ for gherkins. Big pickle, give this man a job.
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