Login Sales of Tesla vehicles have slid to their lowest level since the start of the year despite the Elon Musk-founded carmaker cutting the price of some models by almost a quarter since last year. The company has cut prices around the world to stimulate flagging sales – which are down by 19.4 per cent this year in Australia – as it faces strong competition from luxury models made by European rivals and cheaper cars like those manufactured by BYD and other Chinese brands. Loading... Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com