Nov 11, 2024 3:39 AM CST 2 minutes read time TL;DR: Microsoft might be planning to rebrand its AI suite from "Copilot" to "Windows Intelligence," as suggested by a template file reference. This potential change mirrors Apple's branding strategy with "Apple Intelligence." Microsoft could be quietly planning a complete rebrand for its AI suite that is currently under the monkier "Copilot," according to reports from last week. The report cites a template file for Microsoft's Group Policy Object Editor or AppPrivacy.adml, which makes reference to something called "Windows Intelligence". Notably, Apple decided to brand its AI features and services under the umbrella "Apple Intelligence," which was recently debuted across various Apple products in iOS 18.2 - and respective OS updates. As for Microsoft, the company may be internally referring to its suite of AI features as "Windows Intelligence," and this is no indication of a looming rebranding for Copilot. Popular Now: