Tesla’s Substantial Misallocation of Resources Over the years, from poll to poll, it has been widely known that EV affordability is the main obstacle to EV’s mass adoption. This is typically followed by charging concerns and range. Elon Musk fully recognized this problem early on. In 2016, Musk noted that a $35,000 Model 3 would be available by the end of the next year. After a two-year delay, by 2019, this temporarily materialized. But the model’s price ended up oscillating between the minimum of $42.5k and the maximum of $59.5k for a fully upgraded Long Range Model 3. The new price threshold of $25k first popped up in 2020 at the Battery Day event. Most recently, Reuters reported that a $26.8k car is planned for production at Gigafactory Berlin-Brandenburg. In the meantime, Chinese EV manufacturers have already gone under the $15k price threshold. Elon Musk has been fully aware of Chinese scaling operations, having said that “Frankly, I think, if there are not trade barriers established, they will pretty much demolish most other companies in the world,”. Yet, substantial resources in time, financial and human capital have been expended on Cybertruck. It has been estimated that this luxury pickup truck took over $2 billion R&D toll. By the end of 2023, Tesla’s R&D expenses climbed to nearly $4 billion. Tesla’s R&D expenses largely funneled into Cybertruck instead of cheap EV rollout. Image credit: Finbox More importantly, not only did Cybertruck significantly depart from Tesla’s established EV design, causing consumer confusion, but it did so in a negative manner. First, instead of tackling the EV affordability problem, Cybertruck escalated it, having gone from the first projected price of $40k to over $80k. Secondly, at a critical time of encroaching Chinese EV competition, Cybertruck rollout garnered negative Tesla sentiment. Not only were all Cybertrucks once recalled but the latest recall on November 5th of some vehicles cites “A loss of drive power can increase the risk of a crash”. Some reports suggested that merely 2.5% of Cybertruck reservations ended up materializing. Wider Picture: Reliance on Government Intervention via Tariffs Whether Cybertruck should be viewed as an unforced error at a critical period, it is safe to say that the EV market is now regulated by tariffs. Both the EU and the US implemented tariffs against Chinese EV manufacturers, effectively prolonging the EV affordability problem. On a macro landscape over the last five years, TSLA stock price followed wider liquidity. During the pandemic narrative, the $2.2 trillion CARES Act seems to have triggered the TSLA bull run. After the Federal Reserve historically increased the money supply by $6 trillion, this carried over until the start of the Fed’s interest rate hiking cycle in March. TSLA stock price over 5 years. Image credit: Tokenist via TradingView Throughout 2024, since Q3 ‘23, Tesla failed to beat earnings per share (EPS) estimates, yielding negative YTD performance. This changed after the Biden admin announced tariffs on Chinese EVs. On its own merit, Tesla eventually beat the EPS estimate in Q3 2024, at $0.62 reported vs $0.46 EPS estimated. It is now expected that the Trump admin will rely on tariffs even more, which could stave off Chinese EV competition further for Tesla. Moreover, this could affect Japanese hybrid EV manufacturers. It is still a big question if pure EVs will win the game in the long run. As noted at the end of 2023, Toyota’s hybrid rollout has been widely successful. After all, plug-in hybrids eliminate the range/charging concerns while also being roughly in the same price range as Tesla’s cheapest offering. In the end, notwithstanding further Cybertruck-like blunders, the Elon-Trump alliance is poised to be beneficial for both parties in more ways than one. Do you think the emphasis on pure electric vehicles will wane over time? Let us know in the comments below. Disclaimer: The author does not hold or have a position in any securities discussed in the article.