
Duolingo Resurrects Its Mascot, Duo the Owl, After Murder By Tesla Cybertruck
- by CNET
- Feb 24, 2025
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Feb. 24, 2025 10:22 a.m. PT
3 min read
The death of the language's app mascot was treated with mock solemnity online. Now, he's back.
Jakub Porzycki/NurPhoto/Getty Images
How do you say "resurrected" in your favorite Duolingo-offered language? Duo the owl, mascot of the Duolingo language-learning app, was recently killed off by the company -- but on Feb. 24, he was brought back to life. Social media posts show Duo (well, a person in a Duo mask and neon-green suit) hopping out of a coffin. The video features the words "LEGENDS NEVER DIE" and the caption, "y'all really think I'd let a Cybertruck take me out?"
The company had posted a link urging Duolingo users to take a language lesson to help bring the mascot back to life.
"It's Duo or Die!" a message on the site read. "Let's work together to bring Duo back before it's too late! Do a lesson now."
The site was then updated with stats showing which countries earned the most experience points, or XP, which is the currency Duolingo awards to users after practicing a language. The US topped the list, followed by Germany, Brazil, China and India.
"Duo is saved!" the site read, as of Feb. 24.
"Duo is officially back!" the company said in a statement sent to CNET. "After a global effort to revive him, our favorite green owl has returned — though how he came back varies across different markets."
The death certainly earned the company headlines, and there could be another twist on the way.
"We're not done telling this story just yet — more details on what really happened to Duo will be revealed soon," the statement teased.
This resurrection may feel familiar. In 2020, another brand famously killed off its mascot: Mr. Peanut was roasted by Planters in an ad that ran before that year's Super Bowl. Mr. Peanut's death didn't last long either; he was resurrected as a baby nut in an ad that ran during the game.
Watch this: The Life and Death of the Duolingo Owl: Tech Therapy
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