
It’s official – Elon Musk is bringing his Optimus robots to Saudi Arabia, ushering in a new era of Star Wars–style technology
- by El Adelantado de Segovia
- May 22, 2025
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Elon Musk just pulled up to the Saudi-US Investment Forum with a suitcase full of robots and big Star Wars energy. And now, we are not exaggerating: he told a crowd of royals and business moguls that his Tesla Optimus robots are basically “your own C-3PO or R2-D2.”
Except instead of helping the rebellion, they’ll be helping you sort your laundry and stock warehouse shelves. Probably while you’re still asleep.
The Rise of the (Tesla) Machines
If you haven’t met it yet, we present you Optimus, Musk’s humanoid robot built by Tesla. It’s about 5’8” tall, 125 pounds, and walks like it just learned how legs work.. It’s powered by Tesla’s AI system, with cameras in its “head,” actuators in its joints, and zero emotions in its cold robot heart.
Optimus is being developed to do repetitive, boring, or dangerous tasks, like moving boxes, organizing shelves, and one day, maybe flipping pancakes. Musk says he wants them to be affordable —cheaper than a car— although he hasn’t specified if he means a Toyota Corolla or a new Roadster.
Still, we’ve already seen it walk unassisted, pick up things, do squats, not even clap in time to music.
Why Saudi Arabia?
The pitch took place in Riyadh, during a flashy investment forum where Musk also talked up Robotaxis and Starlink. But Optimus was the real showstopper, rolling out like a celebrity guest with a silent promise to change the way Saudis do labor.
Saudi Arabia is pushing its Vision 2030 plan, which includes building NEOM, a smart mega-city in the desert full of AI, drone taxis, and possibly a few humanoid butlers. Optimus fits right in with the kingdom’s sci-fi goals: compliant, tireless, sleek, and free from the pesky complications of labor unions.
Of course, Saudi Arabia is also known for relying heavily on low-paid migrant workers, especially from countries like Pakistan, Bangladesh, and the Philippines. A robot that doesn’t need sleep, breaks, or rights? That’s not just futuristic, it’s financially strategic.
Musk showed up with the full Optimus pitch, posed for photos with Crown Prince Mohammed bin Salman, and shared the stage with former President Trump. It was very Hollywood meets dystopia. But no formal contract or sale has been announced.
This doesn’t mean the bots are going back in the box. Saudi Arabia didn’t say no, and given how much money the kingdom is investing in high-tech infrastructure, the odds of a future deal are high. However, they have not commissioned yet an army of these robots… yet.
The weird ethics of it all
The optics here are complex, to say the least. On one hand, you’ve got a billionaire pitching “helpful” humanoid robots as tools of progress and liberation. On the other, he’s doing it in a country where many actual humans don’t enjoy basic freedoms, especially women and foreign workers.
Selling a vision of labor-replacing tech in a place where labor rights are already a problem feels a little like handing out energy drinks at a dehydration clinic. And let’s be honest: it’s not just Saudi Arabia. If Optimus works, every corporation on Earth will want one, because robots don’t unionize or call in sick.
So, what happens next?
If Musk gets his way, we’ll soon see Optimus robots popping up in warehouses, hotels, restaurants, and possible even in your grandma’s guest room.
Saudi Arabia may become the first major country to adopt them at scale, especially if they’re building futuristic cities from scratch. Think of Optimus as the flagship product in the starter kit for a sci-fi monarchy.
Meanwhile, back in the U.S., Musk is already testing Optimus in Tesla’s own factories. The robot is still learning how to not fall over — but it’s learning fast.
Optimus hasn’t been shipped to Riyadh just yet. But he’s definitely making the rounds, shaking hands (metaphorically) with billionaires and building buzz like a metal influencer on tour. Elon Musk is betting that you — and everyone from Saudi royals to warehouse managers in Ohio — will one day want a robot sidekick. One that doesn’t complain, doesn’t quit, and probably won’t spill your coffee.
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