
X is sold. But Musk is still in control.
- by Mashable
- Mar 28, 2025
- 0 Comments
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Enterprise Editor
Neal joined Mashableâs Social Good team in 2024, editing and writing stories about digital culture and its effects on the environment and marginalized communities. He is the former editorial director of The Advocate and Out magazines, has contributed to the Los Angeles Times, Curbed, and Los Angeles magazine, and is a recipient of the Sarah Pettit Memorial Award for LGBTQ Journalist of the Year Award from the National Gay and Lesbian Journalists Association (NLGJA). He lives in Los Angeles with his family. Sign Me Up
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What does this mean to the X user? Likely that AI will be integrated more fully into the X experience. The social media site has aggressively pushed its generative AI chatbot, Grok, on users since it launched in 2023. Musk also changed its terms of service shortly after the November election, requiring users to agree to have AI trained on their tweets.
In announcing the sale, Musk claimed X has 600 million "active users." He didn't say "monthly active users," which experts believe to be almost half that number.
The now-private company has shed millions of users by multiple measures since Musk's purchase, and is projected to lose millions more in 2025.
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