Tesla Needs To Consider A 'More Conventional-Looking' Pickup Truck Says Gary Black Amid Cybertruck Sales Slump
- by Benzinga
- Jun 03, 2025
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The investor finally shared that if Musk's EV giant can capture at least 2% of the global pickup truck sector, it "could translate to incremental earnings of $800M, worth potentially $80B ($25/share) at a 100x P/E," Black noted.
Why It Matters: Black's comments come as the Cybertruck is proving to be a difficult product to sell for Musk and Tesla. The company reportedly has over 10,000 units of unsold Cybertrucks in its U.S. inventory, demonstrating the product's lack of appeal among traditional pickup buyers.
The EV giant even revamped the Cybertruck's marketing strategy to position the vehicle as a utilitarian workhorse with visuals of the Cybertruck hauling a trailer, tackling a dirt road, as well as hauling construction material.
Meanwhile, the company has also started accepting trade-ins for the Cybertruck just over a year after the product launched. Tesla reportedly offered $65,400 for an All-wheel-drive 2024 Cybertruck with 6,211 miles to a Cybertruck owner as a trade-in.
Elsewhere, Black recently shared that his firm offloaded its remaining stake in Tesla, a move that was in line with other expert analysts like Cathie Wood and even insiders like Musk's brother, Kimbal Musk.
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