The Promised $39,000 Tesla Cybertruck Actually Costs $60,990
- by The Drive
- Dec 01, 2023
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Nov 30, 2023 7:35 PM EST
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Tesla finally held its Cybertruck delivery party on Thursday, formally detailing specifications and pricing for its long-awaited pickup truck as it handed over an initial batch of vehicles to a handful of early reservation holders. In an increasingly prevalent pattern though, the production model doesn’t measure up to Tesla CEO Elon Musk’s promises, coming in over cost and short on range.
The pricing scheme for the Cybertruck was released alongside its reveal, and is now explained on Tesla’s website. The cheapest Cybertruck is the rear-wheel-drive model starting at $60,990 with an unspecified delivery charge on top. (This fee is $1,390 across the rest of Tesla’s lineup, but tends to be higher for heavier vehicles like trucks.) The all-wheel-drive model starts at $79,990, while the performance “Cyberbeast” tri-motor version comes in at $99,990.
Tesla Cybertruck. Tesla
These figures are far north of the prices originally promised at the Cybertruck concept’s reveal in 2019. Back then, Musk said the single-motor base model would run $39,900, and that the dual- and tri-motor versions would cost $51,100 and $71,100 respectively. Those prices would tilt the electric truck market strongly in Tesla’s favor regardless of capabilities, but they’re now officially unfulfilled promises—just like some of the Cybertruck’s capabilities.
At reveal, Tesla promised the Cybertruck would be capable of hauling a 3,500-pound payload, towing 14,000 lbs, and driving as far as 500 miles on a single charge. Today’s delivery event however outlined only a 2,500-lb payload, 11,000-lb towing rating, and peak range of 340 miles. There will be an optional bed-mounted extra battery to boost range to some 470 miles, but the 500-miler is MIA. Here’s what that solution looks like, per Tesla:
Tesla’s failure to meet its promised price and the Cybertruck’s late arrival stands in contrast to the automaker whose trucks it has repeatedly tried to upstage: Ford. Tesla directly compared the Cybertruck to the F-150 Lightning in a tractor pull video at the delivery event, and played tug-of-war with a regular F-150 in an earlier demo, both of which were pretty obviously staged. Stacking the deck shouldn’t be necessary for a truck that’s significantly pricier than a base 2023 Lightning, which now starts at $49,995 before delivery—though admittedly, that’s almost $10,000 more than the price it launched with in 2021 (and it was even more expensive before Ford slashed prices over the summer).
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