111 Comments Tesla is gearing up to start selling its upcoming Tesla Semi electric truck in Europe with a new hire to develop the market. Tesla Semi is finally about to go into volume production in the US after being unveiled almost a decade ago. The vehicle was unveiled in 2017 and was initially scheduled to enter production in 2019; however, the automaker delayed the program on several occasions. Tesla unveiled a “production version” in 2022, but it was only produced in small batches. The Class 8 electric truck remains a rare sight in the US, with only a few dozen units in the hands of a handful of customers and a few more in Tesla’s internal fleet. Advertisement - scroll for more content Photo: PepsiCo In January 2023, Tesla announced an expansion of Gigafactory Nevada to build the Tesla Semi in volume. However, that plan was also changed and delayed. Tesla ultimately built a separate factory adjacent to Gigafactory Nevada, and production was delayed until 2025. Earlier this year, Tesla completed the building and started working on the production lines. The automaker said that Tesla Semi production was expected to begin in late 2025 and ramp up to a capacity of 50,000 trucks per year. Now, we learn that Tesla is starting to build an organization to sell the Tesla Semi in Europe. Electrek found that Tesla hired a new leader to head business development for Tesla Semi in Europe. Usuf Schermo announced on his LinkedIn last week that he joined Tesla as “Head of Business Development EMEA for Tesla Semi.” Schermo, who holds a master in economic engineering, energy and ressources management from TU Berlin, has some experience with commercial electric vehicles. He was the head of sales in Germany for Volta Trucks from 2022 to 2024. The company made the Volta One, a 16-tonne electric truck aimed at city deliveries.