Elon Musk fires Tesla executive amid sales slump in Europe and U.S.
- by Financial World
- Jun 27, 2025
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Elon Musk decided to take matters into his own hands after Tesla, his most famous company, began to see a decline in sales and stock value. One of the first moves was the dismissal of Omead Afshar, who was in charge of operations in North America and Europe. This engineer, who joined the company in 2017, was considered Musk's most loyal collaborator.
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According to the Wall Street Journal, Afshar was known as a "problem solver" and was often among the most powerful executives at the firm. However, the fact that sales of Tesla vehicles fell for five months in a row in Europe, with an additional drop in the US and 15% lower sales in China in May, proved decisive.
New strategies and an uncertain future: What will happen?
Instead of the classic approach to solving problems through the development of new models, the richest man in the world decided to change his strategy. Musk is now trying to convince investors that the future of the company is in robotaxis, humanoid robots and AI technology, although it is clear that Tesla still generates the majority of its income through the production of electric vehicles, batteries and charging stations.
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This is not the first time that significant personnel changes have taken place at Tesla. Just a few weeks ago, Milan Kovač, the head of the team in charge of the humanoid robots known as Optimus, also left the company.
Afshar's departure can be understood as a symbolic indication of the changes currently taking place at Tesla. How this will affect the company's operations remains to be seen in the coming months.
The leaders of the well-known company intend to change many things internally, aware that it is necessary to adapt to trends and move in the right direction. The question is what the future holds for a company that has been stable for years and with foundations that should guarantee success.
Such moves show that the leaders are ready to change everything in order to strengthen the company. Will they succeed, remains to be seen.
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