Nikita Bier and Elon Musk Nikita Bier, a cofounder of social media hits tbh and Gas, has officially joined X as its new Head of Product, marking a significant shift in the platform’s evolving direction. "Ladies and gentlemen, I've officially posted my way to the top: I'm joining @X as Head of Product. X is the most important social network in the world. It's where internet culture originates and where the world's most influential people convene," he wrote on X. Story continues below Advertisement Remove Ad "Finding my community and building an audience on X has impacted my life more than any single thing: it's unlocked friendships, professional opportunities and it's even where I met my girlfriend. While I already spend every waking hour on this app, I'll now be spending that time helping others unlock that same value. And we'll certainly be leveraging the power of Grok to create hyper-relevant timelines and help people understand everything that's happening. Thanks @elonmusk and the X team for inviting me to work on the product that I live and breathe," he added. Welcome to 𝕏! https://t.co/vFqRL48rg7