Tesla's Cybertruck sales data grim reading for Musk - analysis
- by rnz
- Jul 06, 2025
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By Allison Morrow, CNN
Tesla Cybertrucks sit outside of a dealership on June 05, 2025 in the Brooklyn borough of New York City.
Photo: Analysis - Despite Elon Musk's bold predictions, the Cybertruck is, officially, a flop.
Tesla is deliberately opaque about its sales numbers on specific models, so you have to squint to get a sense of just how badly the company's unique pickup truck is performing in the real world.
But we definitely have some idea.
Here's what we know, based on Tesla's deliveries (a proxy for sales) released this week:
The EV maker delivered about 384,000 vehicles in total, world-wide, between April and June this year - a record 13.5 percent decline from a year earlier.
Zoom in, and it gets uglier for Tesla.
Tesla doesn't break out sales of the Cybertruck, one of its premium models that Musk says was inspired by the dystopian movie "Blade Runner." It discloses just two categories - the Model 3 and Y in one category and, in the second, "other models," which is almost entirely the company's legacy Model S sedan, the Model X SUV and the Cybertruck.
The company said it delivered about 10,400 "other" models in the second quarter, which itself is a huge problem for Tesla. In the same quarter last year, Tesla sold more than 21,500 "other" models.
It's hard to think of another word for a 52 percent decline other than a collapse.
How many of those "others" are Cybertrucks, and how many are the Model S or X? That's not entirely clear.
But let's look at the first three months of this year. Tesla sold about 12,900 "other" models, of which 7100 were Cybertrucks, according to registration data from S&P Global Mobility. So a bit more than half.
Tesla chief executive Elon Musk.
Photo:
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