Levi Tillemann on Tesla Cybertruck The Tesla Cybertruck production candidate made its debut in Texas this week when CEO Elon Musk took the electric truck for a spin sharing the drive on X, the platform formally known as Twitter. TESLA DEBUTS CUSTOMER REFERRAL IN EV WAR'S NEXT MOVE "Tesla is really ramping up manufacturing production and it shows with an 83% rise in year-over-year deliveries" he added. In the second quarter this year, the company delivered 440,808 vehicles up from 258,580 in the same quarter a year prior. The Tesla Cybertruck during a tour of the Elkhorn Battery Energy Storage System in Moss Landing, California, U.S., on Monday, June 6, 2022. PG&E and Tesla Inc. have built the 182.5-megawatt battery energy storage project at the utilitys Moss Land ( Nic Coury/Bloomberg via Getty Images / Getty Images) During a Tesla shareholder meeting in May of this year, Musk said the company is aiming to produce roughly 250,000 Cybertrucks annually, depending on demand. 4. Cost and Competition When Musk first announced the Cybertruck in 2019, the company allowed would-be buyers to pay $100 to reserve a future Cybertruck, which then had a projected initial price of less than $40,000. The electric pickup has also undergone some design changes since it was first announced. According to auto research firm Kelley Blue Book, the initial cost may start at $50,000.