Audio By Carbonatix Tesla has had a bit of a rough year compared to 2024. But that didn’t stop the brand and its polarizing CEO, Elon Musk, from opening a diner in Los Angeles, California. The diner and drive-in projects movies and slings burgers, as you might expect from any old-school setup. But it also features 80 supercharger stalls and a team of robots serving popcorn. Brand image issues and slumping sales didn’t stop patrons from lining up to visit the latest Tesla endeavor: a diner You read that right. Although CEO Elon Musk seems hyperfocused on autonomous driving, Cybercabs, and robot technology, he made time to hang the Tesla name on “a retro futuristic American diner” in Los Angeles, California. But it’s more than a gimmick. Musk and his electric automaker have been working on the Tesla Diner & Drive-In since before the controversial CEO aligned himself (and subsequently fell out) with President Donald Trump. The diner recently started serving patrons just as the brand needs a win. At the end of Q2 2025, the automaker’s sales were down around 13.5% year-over-year. Even in the US market, consumers bought around 10,000 fewer models than industry analysts had predicted for the second quarter of the year. The diner, however, might be slump-proof. It’s reportedly the world’s largest city EV supercharging station, with 80 V4 Supercharger stalls on site. And for its inaugural day of peddling diner fare, customers were lined up around the corner as Tesla-branded EVs populated the supercharger stalls. In typical diner fashion, burgers are on the menu. Hungry visitors can chow down on everything from a “Tesla Burger” to chicken and waffles or “Epic Bacon,” per Eater. There’s admittedly one “futuristic” draw to the location, namely robot servers. Tesla stocked the diner with its Optimus robots. Customers were excited to see the humanoid robots serving popcorn as part of the diner’s Tomorrowland appeal. Others were more excited about the prospect of a diner and drive-in comeback. “I think it’s interesting that maybe finally we’ve come full circle again. That drive-ins might start coming back again,” one patron told CTV News. Related