
Elon Musk circles back to his dream of relaunching Vine
- by The A.V. Club
- Jul 24, 2025
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By Mary Kate Carr |
July 24, 2025 | 11:00am
Logo: Vine; Screenshot: The Joe Rogan Experience/YouTube Read our announcement | See the 10 Best Games of 2025 (So Far)
There are plenty of angles for history to remember Elon Musk, but here’s a pitch from us at
The A.V. Club
: “Guy who took things that already existed and made them worse.” His cars explode, his social media platform is a cesspool, and his AI declared itself “MechaHitler.” Musk has long wanted to bring back Vine, the short-lived but beloved video platform, but hasn’t gotten around to it in the three years since buying Vine’s parent company Twitter (now X). But Musk has a new idea to make Vine great again. As he posted on Twitter/X, “We’re bringing back Vine, but in AI form.”
Um… okay? Musk offered no further details on what this would mean, but it doesn’t sound like any kind of improvement for Vine. Artificial intelligence video already exists and is clogging people’s feeds on YouTube, Facebook, and X with slop. Short-form video has also moved on from Vine in the form of Instagram Reels, YouTube Shorts, and, most prominently, TikTok. If Musk means that his new Vine will have built-in AI tools to create AI video in-app, that may offer something a little different than TikTok. But there are plenty of generative AI video editors to choose from, so again, this idea doesn’t have a lot of fresh appeal.
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