
What is Twitter Blue and is it worth it? - Digital Trends
- by Digital Trends
- Nov 16, 2022
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— Elon Musk (@elonmusk) November 1, 2022
So far, we’ve discussed the features that should be currently available to Twitter Blue subscribers, at least according to the platform’s own official Help Center guides. But since Elon Musk purchased Twitter in late October 2022, Musk has been indicating (via various tweets) that Twitter Blue will be undergoing a revamp of sorts, with new perks being added to it, the most notable of which was the new blue check badge for Twitter Blue subscribers as we described above. But there are other possible Twitter Blue features to expect based on Musk’s tweets and the current information provided in the Twitter Blue section of the Android app. Here are a few of them:
Priority replies, mentions, and search (This is listed as “Coming Soon,” at least according to the Android app)
Fewer ads (50% fewer ads; this perk is also listed as “Coming Soon,” according to the Android app)
The ability to post longer videos (and possibly audio, according to Musk’s tweet)
A feature Musk referred to as “paywall bypass” (but that is subject to publishers and whether or not they’d agree to something like that)
Note: It is unclear if the above-proposed features are intended to replace all the features we discussed in previous sections of this article, or if they will simply be added to the features Blue subscribers had been enjoying prior to Musk’s acquisition of Twitter. In any case, the features we discussed in the previous sections are still listed as current features in Twitter’s Help Center guide regarding Twitter Blue. And so, we will continue to include them in this guide.
Twitter Blue’s drawbacks
Like any other product, there are cons. There are a couple of drawbacks to the Twitter Blue service you may want to consider.
It’s not ad-free. With regular, free Twitter, there’s an understanding that the free service serves ads while using Twitter. But unfortunately, paying for a Twitter Blue subscription does not give you an ad-free experience. As we mentioned above, Twitter Blue may in the future offer a perk in which subscribers could see 50% fewer ads. But it doesn’t seem to be available yet and even if it were, you’re still seeing ads anyway.
Secondly, Twitter Blue does not offer a free trial. So you can’t test out the service for a few days without paying for it first, and Twitter Blue subscriptions are generally non-refundable — with limited exceptions.
Does Twitter Blue work on all accounts?
As we mentioned earlier, Twitter Blue was relaunched recently, having undergone a few changes. With this updated Twitter Blue the availability of the subscription service has changed. As of this writing, Twitter Blue (the latest updated version), is only really available on iOS and only “in the U.S., Canada, Australia, New Zealand, and the U.K., with plans to expand.”
Additionally, for now, if you have a new Twitter account (that was created on or after November 9, 2022), you won’t be permitted to sign up for Twitter Blue with that account.
How much does Twitter Blue cost?
The new subscription price for Twitter Blue varies based on your region, but in the U.S. it is $8 per month.
Twitter Blue subscribers who began their subscription before the new Twitter Blue launched, will keep paying either $3 per month or $5 per month until their subscription ends to either make way for an upgrade to the new Twitter Blue or because users have chosen not to upgrade at all or because their subscription was for a platform Twitter Blue no longer supports (Android and web).
How to set up Twitter Blue
Note: Twitter has reportedly recently suspended signups for Twitter Blue. So the following instructions may not work until Twitter Blue signups have been reinstated.
At this time, you can only subscribe to Twitter Blue via iOS.
On iOS: Open the app. Select your Profile icon to open your profile menu. In the menu that appears, select Twitter Blue. On the Twitter Blue screen, look at the Subscribe for button at the bottom of your screen. The button will list the monthly price.
Is Twitter Blue worth the money?
It depends. Casual Twitter users may not see the value in paying for a monthly subscription, as they may not have much use for all of the features offered by it. Super-users or brand accounts may find Twitter Blue’s features to be more useful since they’re on the app more often. Super-users may also enjoy testing out all of the experimental features Twitter Blue Labs has as well.
The Edit Tweet feature might be the most enticing benefit of the service for both casual and super users.
Whether or not you consider Twitter Blue as worth the money is ultimately up to you. But if you only casually use Twitter, you probably don’t need or won’t care enough about Twitter Blue to spend money on it. It’s also worth noting that Twitter is undergoing a lot of turmoil and experiencing a number of struggles. So much so, that it recently suspended signups for Twitter Blue. It may be worth waiting to subscribe to it when things have settled down and the platform’s recent issues have cleared up.
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