Comment Tesla is eyeing a smaller, more utilitarian electric pickup to fill the empty midsize EV truck void. Rivals Ford, Ram and Kia are already working on electric vehicles for the midsize segment. Pricing (and specifically affordability) will be vital for the baby Cybertruck's success in a post-EV federal tax credit United States. The Tesla Cybertruck got off to a flying sales start when it was launched in 2023. However, after the initial backlog of orders was fulfilled, new orders just didn’t come in at the rate Tesla expected. It wanted to shift around 250,000 units, and this year sales have seemingly fallen off a cliff, and it's only expected to sell around 20,000. It was America’s top-selling pickup truck in 2024, but the Ford F-150 has since regained the top spot. There are several factors that have affected its sales, but the main one is its price. Before it came to market, Elon Musk said the cheapest version of the Cybertruck would cost $39,900, but as its launch drew nearer, he started backtracking on the initial claim. But the midsize electric segment is still anybody’s game—there aren’t any, and so Tesla is considering making one with a much more utilitarian focus than the flashy full-size Cybertruck. Business Insider points to statements from Tesla engineering boss Lars Moravy, who recently spoke to fans during a Tesla investors event. When asked about the prospect of a truck to slot under the Cybertruck, he said, “We always talked about making a smaller pickup. I think in the future, as more and more of the robotaxi comes into the world, we look at those options and we think about, OK, that kind of service is useful not just for people, but also for goods." Moravy added, "We've definitely been churning in the design studio about what we might do to serve that need for sure." There would be room to add customers—potentially, anyway. Today, the least you can pay for a Cybertruck is $69,990 (or $62,490 if you include the soon-to-be-gone federal tax credit), which gets you behind the wheel of a dual-motor Long Range model with a 354-mile EPA range, 0-60 mph in 6.2 seconds, and a towing capacity of 7,500 pounds. Get the best news, reviews, columns, and more delivered straight to your inbox.