
Why Tesla’s Cybertruck has been such a flop - CNN
- by CNN
- Jul 04, 2025
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Despite Elon Muskâs bold predictions, the Cybertruck is, officially, a flop.
Tesla is deliberately opaque about its sales numbers on specific models, so you have to squint to get a sense of just how badly the companyâs unique pickup truck is performing in the real world.
But we definitely have some idea.
Hereâs what we know, based on Teslaâs deliveries (a proxy for sales) released this week: The EV maker delivered about 384,000 vehicles in total, world-wide, between April and June this year â a record 13.5% decline from a year earlier.
Zoom in, and it gets uglier for Tesla.
Tesla doesnât break out sales of the Cybertruck, one of its premium models that Musk says was inspired by the dystopian movie âBlade Runner.â It discloses just two categories â the Model 3 and Y in one category and, in the second, âother models,â which is almost entirely the companyâs legacy Model S sedan, the Model X SUV and the Cybertruck.
The company said it delivered about 10,400 âotherâ models in the second quarter, which itself is a huge problem for Tesla. In the same quarter last year, Tesla sold more than 21,500 âotherâ models. Itâs hard to think of another word for a 52% decline other than a collapse.
How many of those âothersâ are Cybertrucks, and how many are the Model S or X? Thatâs not entirely clear.
But letâs look at the first three months of this year. Tesla sold about 12,900 âotherâ models, of which 7,100 were Cybertrucks, according to registration data from S&P Global Mobility. So a bit more than half.
Itâd be safe to estimate, then, that Tesla likely sold something in the ballpark of 5,000-6,000 Cybertrucks in the second quarter if consumer trends held steady. It might even be getting marginally outsold by the F-150 Lightning and GMâs electric pickups, rivals whose sales are also falling but werenât nearly as hyped as Muskâs brainchild.
The company didnât respond to a request for comment.
But even in a hypothetical world where all of those 10,400 deliveries in the second quarter were Cybertrucks, Tesla would still be massively underperforming the expectations set by Musk, who told investors two years ago that he expected Tesla to be churning out 250,000 a year by 2025.
Weâre halfway through the year, and Tesla has barely hit a fraction of that.
Cybertruck sales have faced a number of challenges:
Its $80,000-$100,000 price tag.
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