
Tesla reports another record sales plunge | CNN Business
- by CNN
- Jul 02, 2025
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The company also faces increased competition, not just from legacy Western automakers, but also from Chinese automakers. The latter has hurt Teslaâs sales in China, the largest market for both EV and auto sales and Teslaâs second largest market.
Notably, Tesla is poised to lose its title for the worldâs largest EV maker, based on annual sales, to Chinese automaker BYD, even though BYD has not entered the US market. Earlier on Wednesday, BYD reported it had sold 1 million electric vehicles in the first half of this year, putting it far ahead of Teslaâs year-to-date total of sales of about 721,000.
For most of its history, Tesla has experienced strong gains in year-over-year sales, which has helped lift shares. That has made Tesla the worldâs most valuable automaker, despite having a fraction of the overall sales of legacy automakers.
But Wednesdayâs report marks the second straight quarter of declines for the company, with sales dropping at least 13%. This follows its first annual decline last year. Before 2024, the company had logged only one quarterly drop â in 2020, when the pandemic shutdown factories and disrupted sales.
Tesla shares have seen big swings over the past half a year. They nearly doubled from election day to hit record levels in mid-December due to investor expectations the company would benefit from Muskâs ties to President Donald Trump. But it soon lost all of those gains and more, falling more than 50% by mid-April.
Since then, shares have started to recover. First shares rose after Musk announced in April that he would be leaving the Trump administration to focus to Tesla, and then on news of its long-promised rollout of a robotaxi service. That helped to lift Tesla shares 35% from its low in April through Tuesdayâs close.
This story has been updated with additional reporting and context.
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