
Cybertruck's price tag draws mixed reviews - Fox Business
- by Fox Business
- Dec 01, 2023
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Tesla's Cybertruck is the ugliest vehicle I ever laid eyes on: Mike Caudill
Auto expert Mike Caudill argues Elon Musk's design of the Tesla Cybertruck will push potential buyers away on 'Cavuto: Coast to Coast.'
Reactions are rolling in since Tesla’s release of its Cybertruck pricing.
The electric vehicle and clean energy company unveiled Thursday how much the three versions of the Cybertruck would cost after a delivery event led by CEO Elon Musk showcased the vehicle and its features. It has rear-wheel drive, all-wheel drive and "Cyberbeast" versions.
They have $60,990, $79,990 and $99,990 estimated price tags, respectively, posted on Tesla’s website.
Ticker A Tesla Cybertruck at a Tesla store in San Jose, Calif., Tuesday, Nov. 28, 2023.
(Â David Paul Morris/Bloomberg via Getty Images / Getty Images)
"Launching Cybertruck is important for the broader Tesla growth story over the coming years and also will prove to the doubters that Musk can successfully expand the Tesla halo effect as more consumers head down the EV path over the coming years," the Wedbush note said.
"While Cybertruck does not significantly move the financial needle for Tesla in FY24, it further shows the innovation and mind share lead that Tesla has built with many OEM competitors around the world still on the treadmill stuck in neutral."
Some 2,000 to 3,000 Cybertrucks could be produced during the current quarter, Ives projected. The Wedbush senior analyst also suggested Tesla could manufacture 10,000 in a quarter for the first time in the initial six months of the year.
In a video posted on social media platform X, Deepwater Asset Management Managing Partner Gene Munster said the Cybertruck was "across the board 20 to 25% higher than I expected" in terms of price.
Tesla CEO Elon Musk leaves the Phillip Burton Federal Building Jan. 24, 2023, in San Francisco.
(Justin Sullivan/Getty Images / Getty Images)
"I think Tesla’s doing the right thing by pricing this high, and the reason is that they know they can’t produce a lot of these vehicles," he added. "I suspect in 2024 they’ll be able to produce 35,000, which is enough that if they’ve got pre-orders of a million-plus … they can price it higher to kind of capture the margin on the few vehicles they’ll be able to deliver."
Munster said Tesla will have to lower the price in the future, something he suggested could happen "in a couple years" once the company boosts production and efficiencies.
"I think that Cybertruck still has the ability long-term to be an important part of Tesla’s lineup and be probably one of the top three vehicles in terms of units," he added.
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