Energy
BMW's electric push
BMW is betting big on EVs, aiming to bring advanced electric tech to its entire lineup by 2027.
The iX3 will be built in Hungary, with its innovations shaping upcoming models—a move that helps BMW stay competitive, especially in China where local brands are on the rise.
CEO Oliver Zipse has been steering this electric push since 2019, determined to keep BMW ahead of Tesla and fast-growing Chinese rivals.
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