Tesla During its second-quarter 2025 earnings call, Tesla formally declared that, yes, at long last, it would be making a cheaper car. As the accomplished salesman he is, CEO Elon Musk really went all out to hype up the new vehicle, pulling out every trick in the book to delight both your intellect and your senses: "It's just a Model Y," he said. Well, with a pitch like that, sign me up! Production of the cheaper Model Y actually began in June, although full capacity won't ramp up until later in the year. It ought to go on sale in Q4, according to Tesla, and you know that when Tesla gives you a date, you can take that to the bank. No word on what the new Model Y will (or, rather, won't) feature. The news isn't exactly surprising. Word came last year that the so-called "Model 2," a brand-new cheap EV from Tesla, had been canceled before ever being announced. But Tesla certainly needs something to get its flagging revenue back up, as its woeful Q2 report makes clear. Musk promises (promises!) this will come in the form of robotaxis, despite the fact that that business model isn't expected to turn a profit for years to come. Just in case robot cars don't immediately bring cash in the door, Tesla has to have a backup option to lift it out of its hole. The cheaper version of the company's bestseller is it. What to strip out of a Model Y to make it cheaper