News Posts from this topic will be added to your daily email digest and your homepage feed. Follow Operation Bluebird wants to reclaim Twitter’s ‘abandoned’ trademarks for a new social network Operation Bluebird has already started taking reservations for account handles on its Twitter.new site, which X Corp. claims the startup is using to “draw a false association between X Corp. and Bluebird’s ‘new’ product” by using a logo, name, and color scheme similar to Twitter. “Bluebird has made no secret of the fact that it is trying to trade on TWITTER’s goodwill and reputation,” the lawsuit claims. “Although Bluebird could have chosen from nearly limitless options of brand names (like any of X Corp.’s other competitors), it instead wants to capitalize off the goodwill of a brand that is already worth billions of dollars.” X Corp. asks the court to order Operation Bluebird to stop using trademarks related to the Twitter brand, as well as for the USPTO to deny and invalidate the startup’s application for the Twitter trademark. It also asks the court to award X Corp. “damages suffered as a result of Bluebird’s copyright infringement.” Trademark attorney Josh Gerben tells The Verge that “X Corp. didn’t have to file the lawsuit,” as the company “could have defended the cancellation petition at the Trademark Trial and Appeal Board” instead. “This case shows that while X Corp. may have tried to bury the Twitter brand, they clearly aren’t ready to let anyone else dig it up,” Gerben says. Operation Bluebird didn’t immediately respond to a request for comment. Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. Emma Roth