BYD’s European Surge Narrows Gap with Tesla
- by primaryignition
- Dec 23, 2025
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/ December 23, 2025
New vehicle registration data from Europe reveals a significant shift in the competitive landscape, with Chinese automaker BYD making substantial gains at the expense of incumbent players. While the company’s shares showed muted reaction in Asian trading, the operational figures tell a story of rapid international expansion.
European Market Share Shifts Dramatically
According to the latest figures released by the European Automobile Manufacturers’ Association (ACEA), BYD’s presence in the EU market accelerated sharply in November. The data highlights a compelling trend:
BYD’s new EU registrations for November reached 21,133 vehicles.
This represents a staggering year-on-year increase of 221.8%.
The company’s European market share has expanded from 0.6% to 2.0%.
In contrast, Tesla’s new registrations in Europe for the same month fell by 11.8% to 22,801 units.
Tesla’s market share consequently declined from 2.5% to 2.1%.
The monthly volume gap between the two electric vehicle giants has now narrowed to fewer than 1,700 cars. The trend becomes even more pronounced over a longer period. Across the first eleven months of 2025, BYD’s cumulative EU sales soared by approximately 240% to about 110,000 units. Tesla, meanwhile, saw a decline of nearly 39% over the same period, with sales of 129,000 vehicles.
This robust operational performance was met with a subdued response in equity markets. Shares traded in Shenzhen edged up a modest 0.47% to CNY 94.81, while the Hong Kong-listed stock dipped 0.69% to HKD 93.10, indicating market caution despite the strong European sales figures.
Strategic Moves Across Asia
Alongside its European progress, BYD continues to execute its growth strategy in other key regions. The company confirmed it now has 64 dealerships operational in the Philippines, keeping it on track to meet its year-end target of 79 locations. Recent openings in Batangas and Bulacan underscore a strategic focus on emerging markets with rising demand for electric mobility.
In India, BYD is leveraging its positioning within the premium segment to adjust pricing. The company has announced that its “Sealion 7 EV” model will become more expensive effective January 1, 2026, citing currency fluctuations and rising input costs. This move mirrors similar actions by established premium brands like Mercedes-Benz and BMW in the region, signaling BYD’s intent to compete on factors beyond just low price.
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