BYD Gains Ground in European EV Market as Tesla Stumbles
- by primaryignition
- Dec 24, 2025
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/ December 24, 2025
Recent registration data from Europe reveals a significant shift in the electric vehicle landscape, with Chinese automaker BYD posting explosive growth while Tesla’s figures contract. The latest numbers for November underscore a changing competitive dynamic as the year draws to a close.
European Registrations Paint a Stark Contrast
According to figures released by the European Automobile Manufacturers’ Association (ACEA), BYD achieved a remarkable 235.2% surge in new EU registrations during November, reaching 16,158 vehicles. This performance stands in sharp relief to that of its rival, Tesla, which saw its EU registrations decline by 34.2% to 12,130 units for the same month. Consequently, BYD secured a clear lead over Tesla in monthly EU registrations for November.
The cumulative picture from January through November 2025 further illustrates the trend:
BYD registrations have skyrocketed by 240%, reaching a total of 110,715 vehicles.
Tesla registrations have fallen by 38.8%, amounting to 129,024 vehicles.
Market Position: While Tesla maintains a lead of approximately 18,300 vehicles for the year-to-date period, its advantage is rapidly diminishing.
This data suggests BYD’s inventory and pricing strategy is effectively capturing market share, drawing volume away from established Western EV manufacturers.
Strategic Leadership Appointments in the UK
Amid this expansion, BYD is strengthening its operational framework in key markets. The company has made several strategic appointments within its UK leadership team. Claudio de Freitas has been named the new Head of Fleet Sales, a critical division for securing sustained high-volume orders. De Freitas brings six years of prior experience from Tesla to the role, having joined BYD in 2023.
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