Ofcom has made "urgent contact" with Elon Musk's X and xAI over the reports (Image: AFP via Getty Images) Elon Musk’s X has been slapped down by the UK's Technology Secretary amid “absolutely appalling” deepfakes sexualising kids appearing on the platform. ‌ Liz Kendall sent a strong warning to the tech billionaire that “the UK will not tolerate the endless proliferation of disgusting and abusive material online”. ‌ She called on Musk’s social media firm to deal with this “urgently” and gave Ofcom her full backing to take any necessary enforcement action against X or xAI. ‌ Ofcom, the UK’s media regulator, yesterday said it has made “urgent contact” with Musk’s X and xAI over "serious concerns" its AI tool, Grok, has made sexualised images of kids on the platform. It said it was aware of a feature on Grok, a chatbot developed by xAI, that creates undressed images of people and sexualised images of children. NEWSLETTER: Or sign up here to the Mirror's Politics newsletter for all the best exclusives and opinions straight to your inbox. PARTY GAMES: Watch our new YouTube series 'Party Games' where we play games with MPs, hosted by the Mirror's Sophie Huskisson An Ofcom spokesman said yesterday: “Tackling illegal online harm and protecting children remain urgent priorities for Ofcom. We are aware of serious concerns raised about a feature on Grok on X that produces undressed images of people and sexualised images of children. “We have made urgent contact with X and xAI to understand what steps they have taken to comply with their legal duties to protect users in the UK. Based on their response we will undertake a swift assessment to determine whether there are potential compliance issues that warrant investigation.” Article continues below It is illegal to create or share non-consensual intimate images or child sexual abuse material, including sexual deepfakes created with AI. Individuals who commit criminal offences online can face prosecution by law enforcement. Under the Online Safety Act, tech firms must assess the risk of people in the UK encountering illegal content on their platforms, take appropriate steps to reduce the risk of UK users encountering it, and take it down quickly when they become aware of it. Follow Daily Mirror: