Elon Musk's Grok bot restricts sexual image generation after global outcry
- by latimes
- Jan 09, 2026
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Elon Musk’s Grok chatbot on Thursday started restricting the ability for non-paying users to create deepfake, sexualized images after global pushback from users and governments.
Late last month, some users began tagging Grok on Musk’s social media platform X with prompts such as “put her in a bikini” to generate nonconsensual images of real people on X.
The morphed images, including those of celebrities, politicians, and some minors, were created by Grok and posted publicly on X.
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Before the current restrictions kicked in, Musk participated in the AI undressing trend by instructing Grok to create images of himself in a bikini.
Users and authorities complained and threatened to sue or punish X. Grok initially apologized for the inappropriate photos of what looked like children.
Now X has put Grok’s controversial morphing capabilities behind a paywall.
Governments, including the United Kingdom and the European Commission, said they aren’t satisfied with X’s safeguards as the ability to create and edit images is still available to paying users.
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“While limiting AI image generation to paid users may marginally reduce volume and improve traceability, the abuse has not been stopped. It has simply been placed behind a paywall, allowing X to profit from harm,” said Emma Pickering, head of technology-facilitated abuse and economic empowerment at Refuge, in a statement.
As the public fury over what many have called AI-enabled harassment grows, regulators have taken notice, with some proposals to ban X in their countries.
Prime Minister of the U.K., Keir Starmer, said that X has “got to get a grip” of this “disgusting” trend. “We will take action on this because it’s simply not tolerable,” Starmer said.
In a veiled pushback, Musk appeared to criticize U.K. regulators outrage by reposting a claim that ChatGPT also permitted the creation of a bikini image of a non-real person through creative, non-explicit prompting.
After condemning Grok for producing sexualized images, the European Commission ordered X to retain all documents relating to Grok to ensure compliance with its rules.
“We need to be able to have access to them if we request it explicitly,” a spokesperson for The Commission said in a news conference.
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