comments Elon Musk's artificial intelligence (AI) chatbot Grok has limited its image editing tool to paying users amid growing concerns about deepfakes on the platform. It comes after regulator Ofcom said it made 'urgent contact' with the tech tycoon's social media platform X, which created the integrated AI chatbot, following reports users have prompted the tool to generate sexualised images of people, including children. Grok is now telling people making such requests that only paid subscribers are able to do so – meaning their name and payment information must be on file. However, Downing Street has blasted the move to make creating deepfakes a 'premium service' as 'insulting' to victims of misogyny and sexual violence. 'That move… that simply turns an AI feature that allows the creation of unlawful images into a premium service,' the Prime Minister's spokesman said. 'It’s not a solution. In fact, it’s insulting the victims of misogyny and sexual violence. What it does prove is that X can move swiftly when it wants to do so. 'If another media company had billboards in town centres showing unlawful images, it would act immediately to take them down or face public backlash.' He reiterated that 'all options' are on the table including for Ofcom to use its powers to 'take any action'. Elon Musk's artificial intelligence (AI) chatbot Grok has limited its image editing tool to paying users amid growing concerns about deepfakes on the platform Technology Secretary Liz Kendall this week said action must be taken urgently on the issue and she backed Ofcom to take 'any enforcement action' deemed necessary. An internet safety organisation said its analysts have confirmed the existence of 'criminal imagery of children aged between 11 and 13 which appears to have been created using the (Grok) tool'. Grok's move to limit the tool to paying users is 'not good enough', The Internet Watch Foundation (IWF) said. Hannah Swirsky, head of policy at the IWF, said: 'We do not believe it is good enough to simply limit access to a tool which should never have had the capacity to create the kind of imagery we have seen in recent days. 'Companies must make sure the products they build and make available to the global public are safe by design. 'If that means governments and regulators need to force them to design safer tools, then that is what must happen. Sitting and waiting for unsafe products to be abused before taking action is unacceptable.' Love Island presenter Maya Jama is among those to have asked Grok not to modify or edit her photos. Jama, who has nearly 700,000 followers on X, posted: 'Hey @grok, I do not authorize you to take, modify, or edit any photo of mine, whether those published in the past or the upcoming ones I post.' In a statement, Ofcom said that it was 'aware of serious concerns raised about a feature of Grok on X that produces undresses images of people and sexualised images of children' Yesterday Keir Starmer described the sexualised images as a 'disgrace' and 'simply not tolerable'. Speaking to Greatest Hits Radio he said: 'It's disgraceful, it's disgusting and it's not to be tolerated. 'X has got to get a grip of this and Ofcom have our full support to take action in relation to this. This is wrong; it's unlawful - we're not going to tolerate it.' He added X needed to 'get their act together' and 'get the material down'. 'We will take action on this because it's simply not tolerable,' Sir Keir concluded. Responding to Sir Keir's comments on Friday, Representative Anna Paulina Luna of Florida said he should 'reconsider this course of action, or there will be consequences'. 'There are always technical bugs during the early phases of new technology,' she said, adding: 'If Starmer is successful in banning X in Britain, I will move forward with legislation that is currently being drafted to sanction not only Starmer, but Britain as a whole. 'This would mirror actions previously taken by the United States in response to foreign governments restricting the platform, including the dispute with Brazil in 2024–2025, which resulted in tariffs, visa revocations, and sanctions.' Love Island presenter Maya Jama is among those to have asked Grok not to modify or edit her photos. Regulator Ofcom said it made 'urgent contact' with Musk's (pictured) social media platform Are YOU addicted to ChatGPT? Scientists warn something strange happens to people who use AI too much