Most affordable Tesla yet: Struggling US EV maker launches cut-price Model 3 Standard
- by thisismoney
- Jan 11, 2026
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Tesla is continuing its cut-price car approach to 2026 by bringing out a new Model 3 Standard - a more affordable version of its entry saloon car.
Following in the tyre tracks of the Model Y Standard announced in December, the Model 3 Standard aims to 'further accelerate the adoption of electric vehicles amongst a broader audience'.
It comes after a tumultuous year of sales for the US car maker, which seen its market dominance eaten away by Chinese rival BYD - which has officially overtaken the American brand in terms of global EV sales in 2025 - and customers wanting to steer clear of associations to Elon Musk.
The Model 3 Standard hopes to rectify this by making Tesla products more attainable than ever. It will start from £37,990 - £7,000 less than the next cheapest Model 3, the Premium. This is the same saving the new Model Y Standard offers buyers.
The Model 3 Standard will replace the current Model 3 Rear Wheel Drive EV in the brand's vehicle line up.
Available to order now, deliveries are expected to start towards the end of February - here's what we know.
Tesla has put its Model 3 Standard on sale for £37,990 - £7,000 less than the next cheapest Model 3, the Premium. Here's what we know
Like with the Model Y Standard, Tesla has once more reduced the trim level and performance to drag down the price.
Changes include a lowered top speed and slower acceleration - the Model 3 Standard is limited to 110mph and goes from 0–60 mph in just 6.2 seconds compared to the next step up Model 3 Premium which does it in 4.9 seconds.
These changes also means the Model 3 Standard sits in a lower insurance group – 32 - which is the lowest Tesla insurance group to date.
Cut-price Model Y Standard soon arrives in Britain - will a cheaper version of Tesla's best-selling EV be a hit?
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