Tesla’s Dual Strategy: Price Adjustments and Robotaxi Milestones
- by primaryignition
- Feb 20, 2026
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Should investors sell immediately? Or is it worth buying Tesla?
Concurrently, Tesla has reduced the price of its top-tier model. The Cybertruck Cyberbeast has seen its price lowered from $114,990 to $99,990, effectively reversing a price increase implemented in August 2025. Reuters suggests this adjustment is linked to the unbundling of a previously included “Luxe Package,” which offered features such as supervised Full Self-Driving capabilities and complimentary Supercharger access.
The Persistent Challenge of Autonomy
The fundamental design of the Cybercab presents its greatest hurdle. The vehicle is entirely dependent on Tesla’s autonomous driving software, having been built without pedals or a steering wheel. However, operational limitations persist within the existing robotaxi program. Reports from Electrek suggest the Austin-based service has achieved only about 19% availability and has recorded higher accident rates compared to human drivers. The current fleet across Austin and San Francisco consists of roughly 200 vehicles, with many journeys still requiring human safety monitors to be present.
These strategic shifts occur against a backdrop of market pressure. The Cybertruck price revisions, as noted by Reuters, follow Tesla’s struggle to meet initial sales projections for the pickup. Meanwhile, the path from a single completed Cybercab unit to widespread commercial robotaxi service remains fraught with significant technical and regulatory obstacles that must be navigated.
In today’s trading, Tesla shares are quoted at €348.10, reflecting a decline of 0.50%. This price sits notably below the 50-day moving average of €374.80. This market movement suggests investors are acknowledging recent developments but have yet to price them as a definitive turning point for the company. All eyes will be on April 2026 for a clearer signal. If volume production commences as scheduled, it will provide a tangible test of the resilience of Tesla’s ambitious Cybercab timeline.
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