Tesla Faces Mounting Pressure as Cybertruck Sales Plummet and Legal Woes Deepen
- by primaryignition
- Feb 24, 2026
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/ February 24, 2026
The electric vehicle giant Tesla is confronting significant challenges on multiple fronts. New data reveals severe delivery shortfalls for its flagship Cybertruck, prompting another round of price cuts from CEO Elon Musk. This struggle coincides with an escalating legal battle in California over the company’s autonomous driving claims, painting a picture of a company under strain.
Cybertruck Demand Falters, Prompting Price Reductions
In a bid to stimulate weakening demand, Tesla has temporarily reduced the starting price of its Cybertruck “Dual Motor AWD” model to $59,990. This strategic move comes as a direct response to a dramatic slump in deliveries for the futuristic pickup truck. In 2025, Cybertruck deliveries collapsed by 48%, reaching only 20,237 units.
This figure falls catastrophically short of the company’s original annual production target of 250,000 vehicles for the model. Elon Musk has indicated that future pricing will be strictly dictated by consumer demand, and this latest action underscores that interest in the Cybertruck, without substantial financial incentives, is lagging far behind initial projections.
Legal Confrontation Intensifies Over Autopilot Claims
Simultaneously, Tesla is mounting an aggressive legal offensive against the California Department of Motor Vehicles (DMV). The automaker is seeking to overturn an earlier ruling that found its marketing of “Autopilot” and “Full Self-Driving” features to be misleading. In its new lawsuit, Tesla contends that the regulatory agency failed to present any witnesses to substantiate these allegations.
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