(0) Elon Musk’s companies appear to be keeping Cybertruck sales afloat, as consumer demand for the electric pickup truck has taken a nosedive. Citing data from S&P Global Mobility, Bloomberg reports that Musk-linked companies have made up a significant share of recent Cybertruck registrations. SpaceX, xAI, Neuralink, and The Boring Company together accounted for nearly one in five Cybertrucks registered in the U.S. during the three months ending in December. SpaceX alone was responsible for 1,279 registrations, over 18% of the 7,071 Cybertrucks registered in that period. Musk’s other companies accounted for 60 additional vehicles. It’s unclear how much those companies paid for the trucks, but with the Cybertruck starting at $69,990, the purchases likely exceed $100 million. Bloomberg reports that the purchases have continued into this year. Tesla did not immediately respond to a request for comment from Gizmodo. The report comes as Cybertruck sales have dropped significantly in 2025, falling 48% to 20,237 units, according to Cox Automotive. Tesla first began delivering the long-awaited pickup in 2023, with Musk later predicting it could reach as many as s 250,000 units annually by 2025. He was way off. But it’s not just the Cybertruck seeing a drop in demand. Tesla’s overall deliveries also fell 9% to 1,636,129 vehicles last year. Meanwhile, BYD overtook Tesla as the world’s largest EV seller in 2024, delivering 2.26 million EVs in 2025, up 28% from 2024. Some of the slowdown could be tied to broader industry trends. Demand for EVs in the U.S. has fallen off in part due to the expiration of federal EV subsidies, prompting several car makers to rethink their EV strategies in the country Still, Tesla has its own unique issues to contend with. Several studies have linked Musk’s political involvement to declining consumer interest in Tesla. In 2024, Musk endorsed and contributed millions to Donald Trump’s presidential campaign and later went on to lead the controversial Department of Government Efficiency (DOGE). An October study from Yale University and the National Bureau of Economic Research estimates Musk’s political activism cost Tesla at least 1 million vehicle sales between October 2022 and April 2025. Another study published in Nature in July found Musk’s politics alienated liberal consumers and even impacted their interest in buying Tesla and EVs in general. Conversely, Musk’s support for Trump did not translate into a surge of interest in EVs among conservative voters. Tesla’s solution, at least for now, appears to be leaning on Musk’s other companies. Electrek reported in December, citing unnamed sources, that SpaceX could end up buying as many as 2,000 Cybertrucks. In October, the truck’s lead engineer also posted on X that SpaceX was replacing its gas-powered support vehicle fleet with Cybertrucks, sharing a photo of the vehicles at the company’s Starbase facility. Explore more on these topics