Grocery Store Loved by Hollywood Stars Teams up With Chevrolet
- by Newsweek
- Sep 24, 2024
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Chevrolet and Erewhon have teamed up to offer a new juice in recognition of National Drive Electric Week.
The automaker, a division of General Motors, will also have its new Equinox EV sport utility vehicle (SUC) available for test drives at the grocery chain's Studio City, Los Angeles location.
National Drive Electric Week kicks off September 27. That day, from 7 a.m. to 7 p.m., Erewhon shoppers will be able to test drive a front-wheel drive version of the Equinox EV and get a complimentary bottle of Equinox EV Electric Juice.
The juice is a new creation from Erewhon's Tonic Bar. In addition to juices, the bar frequently releases new tonics and smoothies created in collaboration with celebrities like Kendall Jenner, Olivia Rodrigo, Bella Hadid and Hailey Bieber.
The Electric Juice is made of a blend of MIKUNA chocho protein powder, blue spirulina (a bright blue superfood), almond milk, sea moss gel, coconut milk and pink salt.
Erewhon (and their smoothies) have gained a large following on social media with TikToks documenting taste tests of the beverages having millions of views. Celebrities like Kylie Jenner, Sean Mendes, Simu Liu and Lily Rose Depp have been pictured coming to and/or leaving the stores.
Smoothies at the market run around $20 each. Ewerhon-branded juices start at $7.00.
In addition to the Equinox EV, Chevrolet currently offers the Blazer EV SUV and Silverado EV pickup truck all-electric models for sale in the U.S.
The 2024 Chevrolet Equinox EV is pictured being driven down a city street.
The 2024 Chevrolet Equinox EV is pictured being driven down a city street.
Chevrolet
The company just celebrated its best sales month ever for electric vehicles, with the Blazer EV poised to take on the Ford Mustang Mach-E and the Equinox EV squarely positioned against the Tesla Model Y. Silverado EV primarily competes against the Ford F-150 Lightning, Tesla Cybertruck and Rivian R1T.
How to get your free Erewhon x Chevrolet juice
Shoppers at the Studio City location of Erewhon (12833 Ventura Blvd Suite #105, Studio City, CA 91604) can get their free juice by test driving the new Chevrolet Equinox EV from 7 a.m. to 7 p.m. on September 27, 2024.
Erewhon offers a tiered membership shopping model, but membership is not required to shop at the stores.
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