The Red Sox improved slightly in 2024, but their NESN ratings took a slight downturn
- by The Boston Globe
- Oct 19, 2024
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Red Sox ratings on NESN rose to their highest points this season during June and July, peaking just before the start of the Paris Olympics on July 26.
Matthew J. Lee/Globe Staff
After two straight 78-win seasons, the Red Sox found their way back to .500 in 2024 with an 81-81 record.
Their live broadcast ratings on NESN, however, saw a slight downturn from the previous two seasons, perhaps another sign that a mediocre ball club isnât cutting it anymore even with diehard fans.
The Red Sox averaged a 2.47 local rating on NESN this season, down 6 percent from a 2.64 in 2023.
The Red Sox had a 2.65 rating on NESN in 2022, and a 4.18 in â21, which happens to be the last time they made the postseason.
Ratings rose to their highest points this season during June and July, peaking just before the start of the Paris Olympics on July 26, which siphons massive numbers of viewers away from every other form of television programming.
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Still, over the sixth-month season, Red Sox broadcasts outperformed all prime-time television programming in the Boston market.
Ratings fell off in September â the Red Sox went 11-15 in the month and were eliminated from playoff contention Sept. 25 â which repeated a viewership dive in the final month of the 2023 season.
Sports Business Journal noted this past week that the five teams to gain the most viewership on their respective regional sports networks all made the playoffs: Royals (up 32 percent), Phillies (up 25 percent), Dodgers (up 11 percent), Guardians (up 11 percent), and Orioles (9 percent).
It seems fair to conclude that an offseason investment by the Red Sox in high-end talent to complement the assortment of young players already in Boston or on their way would be an instant boost to NESNâs ratings.
Hopefully, the Red Sox are interested in finding out for sure.
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