Tesla has begun offering discounts on new and demo Cybertrucks. CNBC reports shoppers can find discounts of up to $1,600 on new models and around $2,600 on demo versions of Tesla’s highly anticipated angular pickup. Initially unveiled in 2019 with a promised base price of $40,000, the vehicle hit the market in late 2023 with a starting price closer to $80,000 which has continued throughout 2024. Despite outselling the Ford Lightning F-150 and becoming the fifth best-selling EV in the U.S. last year, the Cybertruck's rollout has been marred by production slowdowns and repeated recalls. In 2024, Tesla’s overall sales declined by approximately 37,000 vehicles year-over-year— the company's first sales downturn in a decade. This occurred even as EV demand in the U.S. reached record levels, with 1.3 million units sold—a 7.3% increase from the previous year, according to data from Cox Automotive. The Cybertruck accounted for around 38,965 U.S. sales last year. The Cybertruck was initially positioned as a key growth driver for Tesla, but its high price, production challenges, and recalls are tempering enthusiasm.