Tony Holohan ‘full of joy’ as he shares news of marriage to Ciara Cronin To spur sales in China, its largest market in the first quarter, Tesla last week offered smart assisted driving capability transfers to new vehicles in the country through the end of June. Model 3 and Model Y vehicles were also added to a Chinese government-backed campaign to promote EV sales in rural areas for the first time this year. The US EV specialist, which ignited a price war in China in 2023 that has since pulled in more than 40 brands and is showing no signs of abating, is under pressure from new lower-priced but still high-performance models in the market. China has urged a halt to bruising price wars, after BYD offered fresh incentives on more than 20 models in late May, prompting Geely Auto and Chery to follow suit. Global passenger vehicle sales at BYD, Tesla’s biggest rival, rose 14.1 per cent year-on-year to 376,930 units in May, slowing from April’s 19.4 per cent. Join The Irish Times on WhatsApp and stay up to date Sign up to the Business Today newsletter for the latest new and commentary in your inbox Listen to Inside Business podcast for a look at business and economics from an Irish perspective