Feb 24, 2026 | 7:05 AM EST Imago Dec 18, 2025; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) during the fourth quarter against the Toronto Raptors while recovering from an injury at Fiserv Forum. Mandatory Credit: Benny Sieu-Imagn Images Imago Dec 18, 2025; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) during the fourth quarter against the Toronto Raptors while recovering from an injury at Fiserv Forum. Mandatory Credit: Benny Sieu-Imagn Images Imago Dec 18, 2025; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) during the fourth quarter against the Toronto Raptors while recovering from an injury at Fiserv Forum. Mandatory Credit: Benny Sieu-Imagn Images Imago Dec 18, 2025; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) during the fourth quarter against the Toronto Raptors while recovering from an injury at Fiserv Forum. Mandatory Credit: Benny Sieu-Imagn Images Just like Giannis Antetokounmpo’s trade offers dominate the headlines, his business move also follows the same suit. Be it launching his eighth signature shoe with Nike or his controversial investment with Kalshi. The latter has attracted interest for all the wrong reasons. Post trade deadline, the Greek Freak announced being a shareholder in Kalshi, which is not a sports book but allows users to trade on the outcomes of real-world events. In order to boost their user base, the $11 billion brand would sponsor top aggregator accounts on X. But the Elon Musk-owned social media application brought an end to this practice. ADVERTISEMENT X updated its paid partnerships policy to prohibit promotional deals with accounts that post gambling and sports betting content. So, the apparent aggregator accounts had their Kalshi “badges” removed from accounts on Monday evening. Kalshi spokesperson confirmed the move to Front Office Sports. “People loved the badges and it was a fun way to engage the community, but it became too difficult to police, and people often confused badged accounts with Kalshi-endorsed messages.” This was a real issue, as many fake and parody sports insiders who were actively spreading misinformation gained a lot of attention. While Giannis Antetokounmpo has invested in a growing brand, the surrounding controversy dilutes the Bucks star’s reputation. ADVERTISEMENT Update: @Kalshi told @FOS it decided to remove the badges and sponsored accounts because “it became too difficult to police.” Kalshi says the change was not spurred by X. Our story has been updated to reflect this: https://t.co/mKMKz1MbEo https://t.co/xRo3dHSFrP